Directed by Jessy Terrero, the video captures a poignant message of non-violence in the wake of several national tragedies. “No Guns Allowed” is the new single from Snoop Lion’s forthcoming reggae and dancehall influenced album, REINCARNATED, available on April 23, 2013. The album is executive produced by Diplo and the Major Lazer production team and will be released in conjunction with Berhane Sound System, Mad Decent, VICE Music, and RCA Records.
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“It’s a powerful song and we hope to spread a positive message that hits home with people,” says Snoop Lion. “We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what’s it all about, trying to bring awareness and push love and peace.”
“No Guns Allowed” is available on iTunes now and serves as the “instant grat” track when you pre-order the REINCARNATED album. REINCARNATED features Drake, Chris Brown, T.I., Busta Rhymes, Akon, U.K. singing star Rita Ora, and dancehall stars Popcaan and Mavado among others. The album also includes the peace anthem “Lighters Up” as well as the boisterous “Here Comes The King.”